Nudge-Nudge, Wink-Wink, Say-No-More

It’s tough to change our behavior radically, or even significantly. It’s easier to give ourselves a nudge towards utopia. Some real-world examples of the nudge are putting fruit at the front of the school lunch line instead of pizza, because hungry kids (and let’s face it, adults, too) often grab whatever is closest to hand; or the new Illinois policy that changed the wording for the organ donor program so that drivers have to explicitly opt out of being an organ donor instead of signing up to participate in the program, a simple change that saves the lives of many. These nudges are examples from Cass Sunstein and Richard Thaler’s book Nudge: Improving Decisions About Health, Wealth, and Happiness. In the book they suggest useful nudges that help us behave or perform better than we might otherwise. Others are from A. J. Jacobs, author and personal experimenter extrordinaire.

Fail Better

In a previous post I spoke of the necessity of failure. I mentioned Buddha’s belief that the obstacle is the path, and when watching an interview with olympic speed skater Apolo Ohno, I’m reminded of it again, but in a different way. Here’s the thing:

After the 1500 meter race in which he won bronze, thereby becoming the most decorated American winter olympic athlete, Ohno said something interesting in an interview after the race. He was clearly happy, but spoke about a little bobble near the end of the race, when the Canadian skater bumped him as they went around a turn and Ohno’s skate stuttered. What did Ohno say in the interview? Did he blame the dastardly Canadian for bumping him? No. He took full responsibility for the stumble and wondered (I’m paraphrasing), “If I hadn’t messed up there I might have placed better.” Ohno is giving a perfect positive example of what researchers have called attribution theory, or what I like to call, The Blame Game. Here’s how it works: