OK-GO for the Win

Damian Kulash and Tim Norwind's colorful shoes
Damian Kulash and Tim Norwind’s colorful shoes (Photo credit: thaths)

What do you get when you mashup Blue Man Group with Inspector Gadget and Nascar? Probably something like OK-GO’s new romp of a video for their tune Needing/Getting.

Want to learn more about the best ways to practice? Get an e-mail with a discount code when The Practice of Practice is published (June, 2014). To learn more about the book, check out a sample from The Practice of Practice.

What I love about this video is taking the idea of the size of an instrument to an absurd and wonderful extreme. It’s also a great way to visualize the form of a piece of music, since you can actually see instead of “just” hear where the form repeats. And the question I have is: how the heck do you practice that instrument? Part of the answer is 4 months of preparation and 4 days of shooting the video, so there’s that.

Having a budget and a team would certainly help, but lead singer Damian Kulash seems to do a great job (and the most difficult one) of driving (at the right speed, of course) while singing. The band is great. Here’s what Ira Glass (of This American Life) had to say (the whole thing is here):

I am here to say that OK Go is more than those videos. The band’s frontman Damian Kulash sometimes makes big declarations like “We’re trying to be a DIY band in a post-major label world” or “Our whole bag is having good ideas and making cool shit.”

I find that convincing.

Yes, it certainly is. See and hear for yourself:

Want to learn more about the best ways to practice? Get an e-mail with a discount code when The Practice of Practice is published (June, 2014). To learn more about the book, check out a sample from The Practice of Practice.

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